Past Meat these days launches the There’s Goodness Right here marketing campaign which objectives to convey transparency to the method at the back of its plant meat merchandise. According to the present narrative round “processed”, the plant chief defines “procedure” as “a chain of steps taken with a purpose to succeed in a selected finish,” and says it “is taking again the narrative to show off why the blank and easy steps in [its] procedure must be celebrated, no longer vilified.”
“We all know there’s a large number of noise surrounding the plant-based meat class, and as a pace-setter within the area, it’s our task to teach shoppers at the info”
The selling initiative states, “In an more and more noisy panorama the place it may be onerous for shoppers to navigate between truth and fiction, the brand new marketing campaign is interested by demystifying the method at the back of the advent of the corporate’s scrumptious, nutritious, and sustainable plant-based meat merchandise.”
Nowadays, the multi-phase marketing campaign kicks off with a video showcasing Past Meat’s farm-to-table adventure within the Midwest. Over the following months, the marketing campaign will spread around the logo’s earned, paid, and owned channels. Highlights come with collaborations with farmers rising non-GMO nitrogen-fixing plants, native…
