Coop Switzerland claims to have the largest selection of plant-based food in the Swiss retail market. It offers over 2,200 vegetarian and vegan-labelled products, including more than 1,900 vegan ones. Coop’s offering includes over 100 vegan meat and fish alternatives, more than 50 milk alternatives, 40 vegan yogurt alternatives, and around 30 vegan cheese alternatives, many of which under its own-brand label Betty Bossi.
Betty Bossi and Coop are now combining their vegetarian and vegan alternatives under one product line called “Betty Bossi Plant Kitchen” which replaces Coop’s own brands Délicorn and Yolo. The line will consist of spaghetti bolognese nuggets and sliced vegan meats.
Animal replicas are not the only alternative.
In line with current and emerging food trends, Betty Bossi Food Consultant Andreas Halter states that Betty Bossi Plant Kitchen is not simply focused on recreating exact replicas of animal-based counterparts, but the aim is to develop products that are “independent alternatives” in addition to those that are close to their animal counterparts. “What’s important is a balanced flavour, a pleasant…