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Families must focus on ease, convenience and versatility when choosing plant-based food.

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Families must focus on ease, convenience and versatility when choosing plant-based food.


There’s no doubt about it – plant-forward eating practices are becoming more popular, but not just among teenagers and adults; this dietary shift extends to all life stages, including children.

A recent study revealed that half of Berlin’s children eat meat only rarely or never. In Berlin, 47% of the children eat a vegetarian and flexitarian diet. In Berlin, 26% of families follow a flexible diet. 18% of parents feed their children a vegetarian diet.[1]

Around the world, many parents are open to introducing more plant-based food into the diets of their children. Many meat-and-dairy-eating kids want to cut down on their animal product consumption, but research shows they find it difficult to do.[2]

Many reasons are at play, such as a lack in options for school canteens or parents who don’t know where to start when it comes cooking products. That’s where kid- and family-friendly alt-protein brands, like the Fry Family Food Co., come in.

ProVeg International’s New Food Hub Case Study, published in its latest issue, profiles the meat-free Fry Family Food Co. brand to show how it…



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