Harken Sweets, a new ‘better-for-you’ candy brand, has announced the launch of its reimagined, plant-based versions of candy bar classics infused with the nutritional benefits of dates.
Katie Lefkowitz (founder of Harken Sweets & former COO of Caulipower) announced the launch on social media, commenting about the inspiration of the brand. Harken Sweets was created with the hope of combining an old recipe for date caramel with the idea that these candy bars could be a new take on a comfort food with nutritionally enhanced options.
“There’s no telling where this journey may lead”
She shared, “If there is one thing I hope for with the launch of this brand, it is that ripping open one of our candy bars allows you to Harken […] Remember the thrill of your first Halloween and how you felt when you snatched up your candy. This time, though, you can feel GREAT about how the superfood-ified version makes you and your gut feel.”
Enjoy better-for-you treats
The brand promises to deliver a functional candy experience with 75% less sugar, non-GMO, prebiotic fiber and Fair Trade certification. Each bar contains 150 calories or less ….