Home Featured HelloFresh predicts growing demand for plant-based proteins

HelloFresh predicts growing demand for plant-based proteins

0
HelloFresh predicts growing demand for plant-based proteins


HelloFresh has released the results of its survey of consumers in Germany and the UK. They also conducted surveys in Denmark, Sweden, Norway, and Denmark.

The company states that, as the “owner of the richest and largest customer database on taste preferences,” it can reveal that, globally, the number of flexitarians among HelloFresh customers has grown significantly, that it can predict a growing demand for plant-based proteins, and that in its primary market of Germany, the number of consumers who chose a vegan option quadrupled over the course of this year.

Consumers think plant-based foods are better for the climate

The survey results suggest that despite the popularity of meat consumption in many countries (Germany 66.3%; Denmark 81.9%; Norway 85.2%; Sweden 77.1% and the UK 74%) a significant majority of people in these regions (Germany 68.6%; Denmark 68% Norway 58.6% Sweden 71.3% and the UK 66%) recognize the environmental benefits associated with plant-based diets.

© HelloFresh

More than half the European respondents (Germany 57 , Denmark 54



Continue reading…