Global Plant-Based Food Brand Wicked Kitchen Target has announced its launch of frozen entrees nationwide in the US. The expansion of the Target brand comes only two years after it was launched. company’s entry into the US market In 2,500 stores throughout the US. This is what the company calls the largest plant based product launch in US grocery store history.
Wicked Kitchen has had a busy and successful year, launching several new products. new product lines, Company acquisitionsRetail expansion in UK and Considerable Investments.
“As a disruptive plant-based brand in the US and UK, we are on a mission to improve the lives of humans and animals globally”
Pete Speranza, CEO of Wicked Kitchen, commented, “The launch at Target is another step towards giving more access to plant-based foods to consumers, and it’s especially exciting since we share the same hometown of Minneapolis. It is validating to have such strong retailers believe in our mission and in the future of plant-based foods as we continue to lead plant-based innovations with flavor-forward products that appeal to vegans and omnivores alike.”
The company’s retail growth includes a presence in major retailers such as Kroger,…